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Sound Strategy & Expert Storytelling

Whether you have a long-term strategic plan to develop or a one-off writing project, Fireside Communications is a boutique, experienced and nimble shop that will meet you where you are and get you where you want to go with time-proven fundamentals and measurable results.

Strategic Communications Planning

Many companies and brands struggle to meaningfully and consistently connect with both internal and external audiences to drive action, loyalty and advocacy. This often results from teams neglecting to blend the strategies and messages that shape the total brand experience.

Fireside Communications offers deep expertise in both arenas. We help you create sound, integrated, actionable and measurable plans that build your brand, engage employees and grow your business.

Our planning process starts at the end—defining your desired outcomes. You can count on us to ask the right questions, push creative boundaries and keep you focused only on ideas and messages that advance your goals.  

Let’s face it: creating engaging, tailored and on-brand content takes time. Communications, Marketing and Human Resources teams are increasingly stretched, while channels are demanding more new content. Do not miss opportunities to connect with critical audiences because you lack the dedicated writing talent you need.

At Fireside Communications, we’re seasoned writers who can create high-quality content that drives awareness, understanding, action and, when required, behavior change with well-defined audiences. We bring clear and consistent voice to complex business, brand and leadership messaging opportunities. 

Writing & Content Development

Writing & Content Development

Let’s face it: creating engaging, tailored and on-brand content takes time. Communications, Marketing and Human Resources teams are increasingly stretched, while channels are demanding more new content. Do not miss opportunities to connect with critical audiences because you lack the dedicated writing talent you need.

At Fireside Communications, we’re seasoned writers who can create high-quality content that drives awareness, understanding, action and, when required, behavior change with well-defined audiences. We bring clear and consistent voice to complex business, brand and leadership messaging opportunities. 

Reputation Management

Today, every employee is the face of your company and an ambassador of your brand. How you manage—and communicate—through moments that impact your employees matters. A negative experience or out-of-touch message can reflect poorly on your corporate reputation, obstructing growth, retention rates and talent recruitment.

Our team of experienced internal communications strategists will help you or your PR agency prepare for and navigate defining moments that necessitate a particularly sharp focus on the employee audience while remaining closely coordinated with external messages.

As communications and marketing leaders with extensive, first-hand experience managing corporate teams and external resources, Fireside Communications can help you navigate common challenges such as critical skill gaps, employee transitions, departures or extended leaves.

Whether you need us to quickly jump in—virtually or onsite—to provide team continuity or to assess current team operations and processes, we will always apply best practices to position you, and your team, for success.

Team Operations & Continuity

Team Operations & Continuity

As communications and marketing leaders with extensive, first-hand experience managing corporate teams and external resources, Fireside Communications can help you navigate common challenges such as critical skill gaps, employee transitions, departures or extended leaves.

Whether you need us to quickly jump in—virtually or onsite—to provide team continuity or to assess current team operations and processes, we will always apply best practices to position you, and your team, for success.

The Fine Print

We can do a lot but will engage support from other trusted experts when it benefits you or is out of our scope of services. You’ll have access to full-service, top-notch resources without the pressure of selecting, managing or paying for them when you don’t need them.

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Strategic Communications Planning

How we can help:

  • Business transformation (e.g., M&A, public offerings, workforce reductions)
  • Change communications (e.g., reorganizations, technology adoption, relocations, policy changes)
  • Content marketing and cross-channel storytelling strategies
  • Corporate branding or re-branding strategies
  • Employee communications and culture-building plans
  • HR and Total Rewards programming and promotion communications
  • Integrated communications/marketing plans for brand, product, program or policy launches
  • Integrated corporate social responsibility strategy
  • Leadership communication plans (e.g., thought leadership programs and messaging platforms, leader transitions, strategic counsel)

 

How we can help:

  • Annual and CSR report writing
  • Content planning and execution
  • Copywriting branded content (e.g., digital/social, packaging)
  • Corporate narrative, mission and values development
  • Creative writing
  • Editorial calendar development and execution
  • Editing and proofreading
  • E-mail, intranet and newsletter content
  • Investor relations materials (e.g., earnings scripts and toolkits)
  • Organizational announcements
  • Press releases, media materials and contributed articles (AP Style)
  • Speech writing, including PowerPoint presentations and scripts
  • Talent brand and recruitment messaging
  • Salesforce presentations, leave-behind material copy
  • Video scripts

 

Writing & Content Development

Writing & Content Development

How we can help:

  • Annual and CSR report writing
  • Content planning and execution
  • Copywriting branded content (e.g., digital/social, packaging)
  • Corporate narrative, mission and values development
  • Creative writing
  • Editorial calendar development and execution
  • Editing and proofreading
  • E-mail, intranet and newsletter content
  • Investor relations materials (e.g., earnings scripts and toolkits)
  • Organizational announcements
  • Press releases, media materials and contributed articles (AP Style)
  • Speech writing, including PowerPoint presentations and scripts
  • Talent brand and recruitment messaging
  • Salesforce presentations, leave-behind material copy
  • Video scripts

 

Reputation Management

 

How we can help:

  • CEO/leader departure(s)
  • Divestitures or workforce reductions
  • Employee death/injury
  • Natural disasters or pandemics affecting company location(s)
  • Office or manufacturing location opening or closing
  • Product recalls (employee communications, operational impacts)
  • Production moving to/from one facility to another
  • Wrongdoing allegations (e.g., insider trading, sexual misconduct)

 

How we can help:

  • Collaborating with other agencies on workplace issues counsel, strategy and messaging platforms
  • Communications audits and employee focus groups
  • Content publishing to internal or external communications channels
  • Extended leave coverage (e.g., maternity, medical/disability, unlimited vacation policy use, sabbatical)
  • Mentoring/advising junior-level staff
  • On-site staffing/direction/oversight of meetings and events, photo and video shoots
  • Open headcount coverage
  • Supplemental on-site workplace crisis support
  • Team analysis, visioning and planning

 

Team Operations & Continuity

Communications Team Operations & Continuity

How we can help:

  • Collaborating with other agencies on workplace issues counsel, strategy and messaging platforms
  • Communications audits and employee focus groups
  • Content publishing to internal or external communications channels
  • Extended leave coverage (e.g., maternity, medical/disability, unlimited vacation policy use, sabbatical)
  • Mentoring/advising junior-level staff
  • On-site staffing/direction/oversight of meetings and events, photo and video shoots
  • Open headcount coverage
  • Supplemental on-site workplace crisis support
  • Team analysis, visioning and planning

 

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